Curame is a high-quality vegan hair care brand dedicated to restoring and revitalizing your hair. The brand offers nourishing shampoos, oils, hair masks and more, all designed to repair damage, promote growth and enhance shine and softness.
Curame - Heal Me!
I wanted to craft a luxurious experience tailored for women who value high-quality, conscious beauty products. My approach centered around understanding the desires and needs of modern women who seek more than just results; they crave indulgence, self-care, and elegance in every aspect of their beauty routine.
I wanted to craft a luxurious experience tailored for women who value high-quality, conscious beauty products. My approach centered around understanding the desires and needs of modern women who seek more than just results; they crave indulgence, self-care, and elegance in every aspect of their beauty routine.
The packaging, color palette, and typography were selected to evoke a sense of refinement and exclusivity, while the use of soft, natural images communicates the brand’s commitment to vegan and natural ingredients.
Curame's visual identity is where luxury meets simplicity.
To resonate with the target audience, I focused on creating a brand narrative that emphasizes self-care as an essential, luxurious ritual.
Through both design and messaging, Curame was positioned as the ultimate choice for women who refuse to compromise on quality, ethics, or their personal well-being.
DELIVERABLES:
Logo Design, Logo Mark, Lettermark, Packaging Design, Editorial Design, Social Media Design, Prodcut Design (Bottles)
Logo Design, Logo Mark, Lettermark, Packaging Design, Editorial Design, Social Media Design, Prodcut Design (Bottles)
IMAGES:
cosmos.so/e/377593641
cosmos.so/e/1508273720
cosmos.so/e/767897070
cosmos.so/e/1508273720
cosmos.so/e/767897070
Das ist ein nicht-kommerzielles Projekt, erstellt für eine fiktive Marke.
Stelle mir sehr gern deine persönliche Projektanfrage oder vereinbare direkt einen unverbindlichen Kennenlern-Termin.